Fully integrated 360 brand re-fresh campaign for Japanese lingerie brand Amostyle which sees them bridging the gap from their cute, kawaii routes into a modern, feminine and fashion-conscious lifestyle brand. Incorporating TV, digital and print OOH advertising, online, social and experiential PR events.
Photographer/Director: Mel Bles
DOP: Garrett Hardy Davis
Stylist: Erika Kurihara
Hair: Cyndia Harvey
Make up: Gemma Smith Edhouse
B-roll: Wild Island
Additional Photography: Gabriel Stokes
Creative Director: Nick Stickland
Senior Art Director: Gabriel Stokes
Agency: ODD London